BBNaija season 10: All you need to know about the rules and cast
BBNaija Season 10 kicked off with a double premiere on 26–27 July 2025, featuring 29 contestants competing for ₦150 million. Big Brother’s rulebook enforces several rules including zero tolerance for misconduct, mandatory English communication, a new Head of House title defence rule.
Source: UGC
TABLE OF CONTENTS
- Key takeaways
- BBNaija season 10 rules
- Big Brother Naija season 10 housemates
- 1. Zita (Elizabeth “Zita” Oloruntola)
- 2. Mide (Ayomide Iwasokun)
- 3. Sultana (Farida Sultana Auduson Ibrahim)
- 4. Doris Okorie
- 5. Big Soso (Sonia Amako)
- 6. Tracy (Uchenna Ekwe)
- 7. Ivatar (Ifeyinwa Okafor)
- 8. Sabrina Idukpaye
- 9. Gigi Jasmine (Nicole Simon-Ogan)
- 10. Thelma Lawson
- 11. Imisi (Opeyemi Ayanwale)
- 12. Ibifubara Davies
- 13. Isabella (Esther Georgewill)
- 14. Joanna (Josephine Iwoh)
- 15. Dede (Precious Ashiogwu)
- 16. Koyin (Koyinsola Samod Sanusi)
- 17. Danboskid (Daniel Olatunji)
- 18. Bright Morgan
- 19. Rooboy (Kayode Olatunde)
- 20. Kaybobo (Kayode Oladele)
- 21. Faith (Faith Adewale)
- 22. Kuture (Unekwuojo Godswill Ameh)
- 23. Jason Jae (Ayomide Jason James)
- 24. Denari (Arinze Ekwenme)
- 25. Kayikunmi (Oluwakayikunmi Ajibade)
- 26. Mensan (Mensan-Awaji James)
- 27. Otega (Oghenetega Eritomi)
- 28. Victory (Victory Okokon)
- 29. Kola (Kolapo Omotosho)
- Which day is Big Brother Naija starting?
- Where can you watch Big Brother season 10?
Key takeaways
- Big Brother Naija Season 10 started on 26 and 27 July 2025 and will run for 90 days.
- The winner will take home ₦150 million, but must strictly follow Big Brother’s house rules.
- Physical violence, hate speech, or sexual misconduct leads to immediate disqualification.
- 15 housemates from across Nigeria are in the house.
- Fans can watch 24/7 on DStv Channel 198 and GOtv Channel 49, or stream via Showmax across Africa.
BBNaija season 10 rules
For anyone chasing the ₦150 million grand prize, they must follow the BBNaija rules below during their time in the house.
- Microphones must stay on: Every housemate must wear their microphone throughout the day. The only exceptions are during sleep and when showering.
- No link to the outside world: Once inside, contestants must cut all ties with the world. They cannot access phones, the internet, newspapers, or television.
- English remains the only language: All communication must happen in English. Any other language could trigger punishment or disqualification. Pidgin English, however, is acceptable.
- Participation in tasks is mandatory: Every task matters. Housemates must take every challenge seriously and contribute fully.
- Prize money cannot be shared: Contestants must never suggest sharing the prize or forming deals around it. Talking about splitting winnings goes against Big Brother’s rules.
- Respect the diary room: When Biggie calls for a diary session, the housemate must respond immediately. They must show up without delay or excuses.
- No whispering or secret writing: Housemates must speak clearly. Whispering, mouthing, or using notes to hide conversations violates the rules.
- Plotting and secret alliances are forbidden: Housemates must not conspire during nominations or form secret groups to manipulate outcomes.
- Hate speech or discrimination will not be tolerated: Any form of racism, tribalism, homophobia, or discriminatory behaviour leads to swift punishment or possible removal from the house.
- Physical violence or intimidation leads to disqualification: Housemates may raise their voices, but they must never raise their hands. Any violent act, threat, or physical intimidation results in automatic disqualification.
- Sexual misconduct is a serious offence: Unwanted physical contact, sexual harassment, or any non-consensual behaviour goes against the house rules.
- Do not damage Big Brother's property: Breaking, hiding, or defacing items within the house violates the rules. Big Brother treats his property seriously, and any disrespect attracts consequences.
- Avoid influencing nominations: Each housemate must vote independently. Trying to manipulate nominations or push others to vote a certain way is not allowed.
- Big Brother has the final say: Big Brother’s rules stand above all else. Arguing with Biggie or defying his instructions puts any housemate at risk of sanctions or eviction.
- Defend HoH title: A challenger game will be held every Monday. The current HoH must compete to keep their position.
Big Brother Naija season 10 housemates
The BBNaija season 10 housemates bring fresh energy, bold personalities, and diverse stories into Biggie’s house. From entertainers to entrepreneurs, each contestant steps into the spotlight with a unique strategy. Here are the faces lighting up this season.
| Housemates | Birthplace |
| Elizabeth "Zita" Oloruntola | Ogun State |
| Ayomide "Mide" Iwasokun | Ondo State |
| Farida "Sultana" Ibrahim | Adamawa State |
| Doris Okorie | Imo State |
| Sonia "Big Soso" Amako | Kaduna State |
| Uchenna "Tracy" Ekwe | Anambra State |
| Ifeyinwa "Ivatar" Adewumi | Anambra State |
| Sabrina Idukpaye | Edo State |
| Nicole "Gigi Jasmine" Simon-Ogan | Akwa Ibom State |
| Thelma Lawson | Rivers State |
| Opeyemi "Imisi" Ayanwale | Oyo State |
| Ibifubara Davies | Rivers State |
| Esther "Isabella" Georgewill | Rivers State |
| Josephine "Joanna" Iwoh | Benue State |
| Precious "Dede" Ashiogwu | Delta State |
| Koyinsola Samod Sanusi | Ogun State |
| Daniel Olatunji | Ekiti State |
| Kayode Olatunde | Ogun State |
| Bright Morgan | Imo State |
| Kayode Oladele | Ekiti State |
| Faith Adewale | Osun State |
| Unekwuojo Godswill Ameh | Kogi State |
| Ayomide Jason James | Ondo State |
| Arinze Ekwenme | Anambra State |
| Oluwakayikunmi Ajibade | Ekiti State |
| Mensan-Awaji James | Rivers State |
| Oghenetega Eritomi | Delta State |
| Victory Okokon | Akwa Ibom State |
| Kolapo Omotosho | Ekiti State |
1. Zita (Elizabeth “Zita” Oloruntola)
Source: UGC
- Date of birth: 19 April 2001
- Age: 24 years old (as of July 2025)
- Occupation: Student, model, content creator, makeup artist, painter
- Birthplace: Ogun State, Nigeria
Elizabeth “Zita” Oloruntola studies at the University of Lagos and works as a model, content creator and makeup artist. Zita calls herself a “rebel with a cause” and deliberately kept her Big Brother Naija participation secret from her parents.
2. Mide (Ayomide Iwasokun)
Source: UGC
- Date of birth: 2 September 2001
- Age: 23 years old (as of July 2025)
- Occupation: Entrepreneur, aspiring actress
- Birthplace: Ondo State, Nigeria
Ayomide “Mide” Iwasokun hails from Ondo State. Mide is an entrepreneur and has ambitions in acting. The entrepreneur currently lives in Lagos.
3. Sultana (Farida Sultana Auduson Ibrahim)
Source: UGC
- Date of birth: 20 June 1999
- Age: 25 years old (as of July 2025)
- Occupation: Plus-size model, beautician
- Birthplace: Adamawa State, Nigeria
Farida “Sultana” Auduson Ibrahim is a plus-size model and beautician from Adamawa State. Sultana has pageant experience and prides herself on promoting body confidence.
4. Doris Okorie
Source: UGC
- Date of birth: 15 July 1991
- Age: 33 years old (as of July 2025)
- Occupation: Model, content creator, actress
- Birthplace: Imo State, Nigeria
Doris Okorie comes from Imo State. The Nigerian actress has built a career as a model and online content creator, and she has also acted in video productions. Doris is a familiar face on social media, where she showcases fashion, beauty and lifestyle.
5. Big Soso (Sonia Amako)
Source: UGC
- Date of birth: 30 September 1996
- Age: 28 years old (as of July 2025)
- Occupation: Lawyer, chef
- Birthplace: Kaduna State, Nigeria
Sonia “Big Soso” Amako hails from Kaduna State. Big Soso trained as a lawyer and also has a passion for cooking. The lawyer once paid her school fees by cooking meals for others, showcasing her independence and resilience. Per DSTV, she says she wants to be a bridge between the North and the rest of Nigeria;
I want to be a bridge between the North and the rest of Nigeria by representing our strength, resilience, and beauty. I want young girls to see that you can be a boss and still hold it down at home.
6. Tracy (Uchenna Ekwe)
Source: UGC
- Date of birth: 18 May 1998
- Age: 27 years old (as of July 2025)
- Occupation: Graduate trainee
- Birthplace: Anambra State, Nigeria
Uchenna “Tracy” Ekwe is from Anambra State. Tracy is a graduate trainee in a corporate setting and a single mother. Uchenna earned a degree and quickly secured a post-university job.
7. Ivatar (Ifeyinwa Okafor)
Source: UGC
- Date of birth: 15 February 1988
- Age: 37 years old (as of July 2025)
- Occupation: Media personality, entrepreneur
- Birthplace: Anambra State, Nigeria
Ifeyinwa “Ivatar” Okafor comes from Anambra State. She is a veteran media personality; a DJ, TV host, event producer, and entrepreneur. Ivatar is a mother of three and has a strong presence in Nigerian entertainment. At 37, she stands out as one of the oldest contestants.
8. Sabrina Idukpaye
Source: UGC
- Date of birth: 19 January 1993
- Age: 32 years old (as of July 2025)
- Occupation: Actress, former international model, entrepreneur
- Birthplace: Edo State, Nigeria
Sabrina Idukpaye hails from Edo State. Idukpaye is a trained actress and former international model. The actress has modelled for Vogue and earned a master’s degree from the London School of Economics. In her career, she has also worked as an entrepreneur and public speaker.
9. Gigi Jasmine (Nicole Simon-Ogan)
- Date of birth: 25 March 1994
- Age: 31 years old (as of July 2025)
- Occupation: DJ
- Birthplace: Akwa Ibom State, Nigeria
Nicole “Gigi Jasmine” Simon-Ogan comes from Akwa Ibom State. Gigi is a professional DJ known for her work at events and clubs. The DJ has a following online as both a music performer and influencer. She describes herself as “quiet but chaotic”.
10. Thelma Lawson
Source: UGC
- Date of birth: 29 June 1998
- Age: 26 years old (as of July 2025)
- Occupation: Skincare consultant, entrepreneur
- Birthplace: Rivers State, Nigeria
Thelma Lawson is from Rivers State. Lawson is a skincare entrepreneur who built her own beauty business while at university and opened a second store by age 25.
11. Imisi (Opeyemi Ayanwale)
Source: UGC
- Date of birth: 24 January 2002
- Age: 23 years old (as of July 2025)
- Occupation: Fashion designer, actress
- Birthplace: Oyo State, Nigeria
Opeyemi “Imisi” Ayanwale comes from Oyo State. She is a fashion designer and aspiring actress. Imisi creates her clothing designs and has acted in local theatre and short films. The fashion designer joined the show determined to be herself without filters and to make her voice heard.
12. Ibifubara Davies
Source: UGC
- Date of birth: 18 July 1997
- Age: 28 years old (as of July 2025)
- Occupation: Psychologist
- Birthplace: Lagos State, Nigeria (originally from Rivers)
Ibifubara Davies is from Rivers State (though raised in Lagos). Davies is a trained psychologist and also works in the tech sector. She advocates for mental health and has used her background in therapy to counsel others.
13. Isabella (Esther Georgewill)
Source: UGC
- Date of birth: 22 February 1996
- Age: 29 years old (as of July 2025)
- Occupation: Entrepreneur, influencer
- Birthplace: Rivers State, Nigeria
Esther “Isabella” Georgewill comes from Rivers State. Isabella runs her fashion and lifestyle brand on social media and calls herself "TV material." As an entrepreneur, she has built an online audience, where she showcases style and beauty.
14. Joanna (Josephine Iwoh)
Source: UGC
- Date of birth: 15 December 2003
- Age: 21 years old (as of July 2025)
- Occupation: Fashion creator, entrepreneur
- Birthplace: Benue State, Nigeria
Josephine “Joanna” Iwoh hails from Benue State. Joanna designs clothing and accessories. She has also competed in beauty pageants, winning titles and representing Benue. As the youngest housemate, Joanna brings youth and energy to the house.
15. Dede (Precious Ashiogwu)
Source: UGC
- Date of birth: 23 October 2001
- Age: 23 years old (as of July 2025)
- Occupation: Aspiring entrepreneur
- Birthplace: Delta State, Nigeria
Precious “Dede” Ashiogwu is from Delta State. Dede runs an online business selling fashion items and has built a following through social media.
16. Koyin (Koyinsola Samod Sanusi)
Source: UGC
- Date of birth: 19 August 2003
- Age: 21 years old (as of July 2025)
- Occupation: Model
- Birthplace: Ogun State, Nigeria
Koyinsola “Koyin” Sanusi is a model from Ogun State. Koyin describes himself as confident and playful. He often jokes about “snubbing” girls to keep his high-vibe energy and admits he loves fashion and learning new things.
17. Danboskid (Daniel Olatunji)
Source: UGC
- Date of birth: 8 April 2000
- Age: 25 years old (as of July 2025)
- Occupation: Entrepreneur, actor and model
- Birthplace: Ekiti State, Nigeria
Daniel “Danboskid” Olatunji runs his own business and is also an actor and model. He is a former pageant champ, having won “Mr Ideal Nigeria” and finished as first runner-up at the Mister Africa pageant.
18. Bright Morgan
- Date of birth: 24 December 1997
- Age: 27 years old (as of July 2025)
- Occupation: Nollywood actor
- Birthplace: Imo State, Nigeria
Bright Morgan is an actor from Imo State. As a professional in Nollywood, he has worked with veteran stars; he once shot a movie with actress Patience Ozokwo, which he calls a high point in his career.
19. Rooboy (Kayode Olatunde)
Source: UGC
- Date of birth: 27 June 1995
- Age: 29 years old (as of July 2025)
- Occupation: Hype man, performer, actor
- Birthplace: Ogun State, Nigeria
Olatunde “Rooboy” Kayode is an Ogun State native known for his high-energy presence. He is a popular hype man and performer who also dabbles in acting.
20. Kaybobo (Kayode Oladele)
Source: UGC
- Date of birth: 12 December 1998
- Age: 26 years old (as of July 2025)
- Occupation: Professional American football player (former)
- Birthplace: Ekiti State, Nigeria
Kayode “Kaybobo” Oladele made his name as a professional American football player before transitioning into modelling. Kaybobo says he is in the show to represent the modern Nigerian youth.
21. Faith (Faith Adewale)
Source: UGC
- Date of birth: 16 June 2000
- Age: 25 years old (as of July 2025)
- Occupation: Medical doctor (and AR creator)
- Birthplace: Osun State, Nigeria
Faith Adewale is a medical doctor from Osun State. He also creates augmented-reality projects. Faith stands out as a “polyamorous” thinker who refuses to be boxed in.
22. Kuture (Unekwuojo Godswill Ameh)
- Date of birth: 3 March 1998
- Age: 27 years old (as of July 2025)
- Occupation: Sailor (marine logistics specialist)
- Birthplace: Kogi State, Nigeria
Unekwuojo “Kuture” Ameh is a sailor from Kogi State. He is also an accomplished drummer, a fashion designer and part-time interior decorator. Kuture is known for speaking his mind: he claims to “always speak the truth,” even if it ruffles feathers.
23. Jason Jae (Ayomide Jason James)
Source: UGC
- Date of birth: 4 April 1996
- Age: 29 years old (as of July 2025)
- Occupation: Creative director, musician, massage therapist
- Birthplace: Ondo State, Nigeria
Ayomide “Jason Jae” James is a creative director and musician from Ondo State. The Nigerian musician also works as a professional masseur. Jason is a flamboyant performer with a flair for the dramatic; he jokes about being “Magic Mike in the making” because of his strip-dancing and massage skills.
24. Denari (Arinze Ekwenme)
Source: UGC
- Date of birth: 3 August 1997
- Age: 27 years old (as of July 2025)
- Occupation: Self-employed (creative entrepreneur)
- Birthplace: Anambra State, Nigeria
Arinze “Denari” Ekwenme is a creative entrepreneur from Anambra State. He is self-employed and prides himself on his ability to mimic languages and accents.
25. Kayikunmi (Oluwakayikunmi Ajibade)
Source: UGC
- Date of birth: 21 September 1999
- Age: 25 years old (as of July 2025)
- Occupation: Banker
- Birthplace: Ekiti State, Nigeria
Oluwakayikunmi “Kunmi” Ajibade is a banker from Ekiti State. He is a self-proclaimed party prince. Kunmi joined BBNaija for the money, fame, and creative fulfilment, openly stating he’s 100% here for the drama and maybe a little romance.
26. Mensan (Mensan-Awaji James)
Source: UGC
- Date of birth: 17 November 1995
- Age: 29 years old (as of July 2025)
- Occupation: Lawyer
- Birthplace: Rivers State, Nigeria
Mensan-Awaji James is from Rivers State. He is a law graduate about to qualify as a lawyer. The Nigerian lawyer carries full “Port Harcourt vibes” and confidence; he admits he’s blunt and entertaining, often speaking with unfiltered honesty.
27. Otega (Oghenetega Eritomi)
Source: UGC
- Date of birth: 21 March 1993
- Age: 32 years old (as of July 2025)
- Occupation: Chef (formerly a software developer)
- Birthplace: Delta State, Nigeria
Oghenetega “Otega” Eritomi is a chef from Delta State. As a former tech specialist, he switched careers to pursue his passion for food. Otega values depth and authenticity, and he says he’s allergic to “shallow vibes”.
28. Victory (Victory Okokon)
Source: UGC
- Date of birth: 19 February 1997
- Age: 28 years old (as of July 2025)
- Occupation: Psychologist
- Birthplace: Akwa Ibom State, Nigeria
Victory Okokon is a psychologist from Akwa Ibom State. He also writes, combining reality and nature in his work. Victory describes life as a movie and calls himself a “deviant realist”.
29. Kola (Kolapo Omotosho)
Source: UGC
- Date of birth: 20 July 1996
- Age: 28 years old (as of July 2025)
- Occupation: Quality assurance analyst and content creator
- Birthplace: Ekiti State, Nigeria
Kolapo “Kola” Omotosho is a software quality analyst from Ekiti State. He moved to Canada to built a tech career and became an online content creator there.
Which day is Big Brother Naija starting?
Season 10 began with a double launch on Saturday, 26 July, and Sunday, 27 July 2025. The show will run for 90 days, ending in early October.
Where can you watch Big Brother season 10?
You can watch Big Brother Naija Season 10 live 24/7 on DStv Channel 198 and GOtv Channel 49. The Live Show airs every Sunday at 19:00 WAT (20:00 CAT) on Africa Magic Showcase (DStv Channel 151), where viewers watch live evictions and surprises.
If you miss the live show, catch the repeat every Tuesday at 12:00 WAT on the same channel and every Thursday at 12:00 WAT on Africa Magic Family (DStv Channel 154 and GOtv Channel 7).
Weekly recaps also air on:
- Tuesdays: at 12:00 WAT on Africa Magic Showcase (DStv 151)
- Wednesdays: at 12:00 WAT on Africa Magic Urban (DStv 153 and GOtv 6)
- Thursdays: at 12:00 WAT on Africa Magic Family (DStv 154 and GOtv 2)
Showmax subscribers can stream every moment of the show via the app, available on the Apple Store and Google Play Store. In Ghana, watch on DStv Channel 129. In Uganda, tune in to DStv Channel 329.
BBNaija season 10 continues to raise the bar with tighter rules and unpredictable twists. Housemates must stay sharp, play fair, and follow Big Brother's orders to avoid disqualification.
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Proofreading by Kola Muhammed, copy editor at Legit.ng.
Source: Legit.ng
