“Life Has Dealt with Gucci Branch”: Photo of Ex-Naira Marley Associate Resurfaces, Ignites Concerns
- Gucci Branch, once in the spotlight with Naira Marley and Zlatan, trended on social media but for a different reason.
- A recent photo of the social media sensation in a private security uniform left many Nigerians surprised
- Fans reflected on how far others from that viral 2019 arrest had gone compared to his current situation
Abubakar Isah, better known as Gucci Branch, is back in the spotlight, though not in the way he or anyone expected.
In 2019, he became popular after getting arrested alongside music stars Naira Marley, Zlatan, and nightlife figure Rahman Jago during a high-profile drug-related investigation.
That moment shot him into sudden fame. Social media users turned him into a sensation overnight. He even reportedly landed some influencer gigs, appearing in skits and music video cameos.

Source: Instagram
But six years later, life appears to have taken a different turn.
A recent image circulating on social media shows Gucci Branch dressed in a private security company uniform, standing outside a building, possibly on duty.

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There’s no public record of what happened to him between his viral fame and this new phase of his life. Unlike his former associates, he seemingly disappeared from the influencer scene not long after the buzz faded.
Many fans speculate that while Zlatan and Naira Marley had music careers and fan bases to return to, Gucci may not have had the same foundation. Some wonder if he was simply left behind once the social media hype died down.
See the image here:
Netizens react to Gucci Branch's photo
Legit.ng compiled reactions of netizens below:
@ItsNat3y:
"I heard Raman jago gave him millions to start up something and he squandered it on bet or women. Something like that"
@Reply_Guy:
"Everyone has their own path in life and it is nothing to be ashamed about."
@naughty_libra07:
"This is sad and funny at the same time.However you can only blame him for not leveling up himself. He was given money to start up something, but squandered it(allegedly)"

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@theGODfather_MF:
"People will offer help sometimes. Once in a while, you will feel like the world is solid behind you. The next moment, it would feel like they don't care. The truth is, you need to learn how to always pick yourself up and move at the pace you want to."
@khris_eth:
"He should learn from father DMW. They both had same push , father started making skits then .. he was busy lavishing, zero investment on himself and zero skill. Aboki no real."

Source: Instagram
Naira Marley hits back at critics
Meanwhile, Legit.ng reported that the online drama surrounding the alleged group chat created after the death of musician Ilerioluwa Aloba, aka Mohbad, escalated.
Recall that VDM claimed that Iyabo Ojo said she had a vendetta against Naira Marley because of what he allegedly did to her daughter. These claims triggered many reactions from online users, including Naira Marley, who has reacted to the serious accusations.

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He expressed his anger and hurt online, declaring that people would suffer before they die, in their graves, and in the afterlife.
Proofreading by Funmilayo Aremu, copy editor at Legit.ng.
Source: Legit.ng