Geh Geh's 25,000-University Online Class and Social Media as an Open Market
Editor's note: In this piece, Anuoluwapo Lebi looks at how Geh Geh drew 25,000 young Nigerians to an online class. The digital communicator considers why thousands showed up for the TikToker's class, what kept them hooked, and the overlooked lessons within the noise.
I can stake a bet that no 'young' Nigerian content creator can garner 25,000 students, to attend an online master or beginners' class on a sensible, live-changing and growth-oriented topic, like "how to earn on social media" or "Quick Steps to Monetize Your Skills", but Geh Geh, the financial expert, pulled that number, with topics as demeaning as "don't spend money on women" and "why you need to be stingy to women", and the mind-blow!ng part of this class is that he didn't do much publicity or awareness about the class, but he still garnered 25,000 active students who participated in the online class.
Source: Twitter
First, the number of active participants in Geh Geh's fallacious class is a testament to the unseriousness that has crippled the focus of most Nigerian youths. Now, I understand why the late Buhari called Nigerian Youths lazy.
Geh Geh, who claims to be a financial expert, is a content creator, whose content revolves around advising men to avoid spending their money on women, emphasizing how women, especially the over-dependent ones, could wreck a man's finances, while his arguments are valid, his overzealous and unrealistic submissions, most times indicates that he packages his message in a way that it sparks a conversation and argument, thereby generating a significant traction, likes, comments and shares, which in turn gives him social media revenue.
However, in Geh Geh's branded mediocrity, there are a few invaluable lessons that should not be underscored:
Most of the people who joined Geh Geh's class didn't join because they were genuinely interested in his folly knowledge, but many of them are just fun seekers, who finds Geh Geh's content exciting, his half-naked style, his village-boy vibe, his abnormal mannerism and other unique features, stands him out as deserving of people's time, give value that is worth people listening to you, uniqueness is a priceless value.
Source: Instagram
Also, Geh Geh's 2,500-audience class cements the fact that social media is an open marketplace, where every and any idea could be sold, just be consistent and adopt the most effective strategy.
Tellingly, as absurd as Geh Geh's appeal to guys, not marrying women who don't have a skill or education that fetches them money may seem, it is an important life hack, and his gospel will change many ladies' mentality and awaken consciousness among young Nigerian men.
Audacity! Imagine the guts he has to have organized a class, just to teach people rubbish, and people actually joined the class. Do you know how much he was going to make with that fun-filled, but time-wasting extravaganza? Yet, in this 21st century, learned, intelligent, and resourceful individuals are still low-spirited and indifferent about sharing their knowledge, especially with the Majesty of social media.
Social Media is an open market, go hard or go home!
Anuoluwapo Lebi is a versatile journalist, author, and speaker passionate about storytelling, digital communication, and advocacy.
Disclaimer: The views and opinions expressed here are those of the author and do not necessarily reflect the official policy or position of Legit.ng.
Source: Legit.ng
